Pieter Goiris is the founder and CEO of the Boondoggle communication agency, with offices in Leuven and Amsterdam. Amongst others, Boondoggle works for Belfius, Coca-Cola, Delhaize, Heinz, Mitsubishi, Renault, Thomas Cook, Tiens e Suiker, Volvo, VRT, and many other brands. He is also chairman of the Association of Communication Companies (ACC).