Business Is the Continuation of War by Other Means

Product details

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Afwerking: 
Hardback
Aantal pagina's: 
376
Afmetingen: 
240x170
Verschijningsdatum: 
29/09/2026
EAN: 
9789059969056
Nur-code: 
Bedrijfskunde algemeen
Uitgever: 
LannooCampus
Druk: 
1

Business Is the Continuation of War by Other Means(en)

    A radically original view on strategy through the lens of 3,500 years of military thinking

    Connects the wisdom of Sun Tzu, Clausewitz and Porter to today's business realities

    Offers entrepreneurs practical strategic clarity in an era of AI, disruption and geopolitical uncertainty

    WHY?

    • Moves beyond management trends and short-term business tactics
    • Reframes strategy as the art of navigating conflict, power and uncertainty
    • Written by an experienced entrepreneur combining philosophy, history and business insight

    WHAT?

    • Learn how military strategic principles apply to modern business challenges
    • Discover frameworks for sharper decision-making and long-term positioning
    • Gain a deeper understanding of competition, leadership and strategic focus

    WHO?

    • Entrepreneurs and business leaders navigating complex markets
    • Executives seeking deeper strategic insight beyond conventional MBA thinking
    • Readers interested in strategy, leadership, history and competitive advantage
    Prijs:34,99

    Frais de livraison : € 3,99 (Benelux)

    Livraison en 1 à 2 jours ouvrables

    Beschikbaarheid:

    Binnenkort leverbaar

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